
Branding – The Power of Feedback
Decades ago, free samples were handed out at retailers by ad agencies who armed a salesforce with clipboards ready to record consumer feedback. The questions
Decades ago, free samples were handed out at retailers by ad agencies who armed a salesforce with clipboards ready to record consumer feedback. The questions
At last count there were more than five hundred award shows where nominees and or attendees receive swag “bags.” What is swag? The traditional definition
As high-end retailers close their brick-and-mortar doors luxury beauty care products are searching for an elusive consumer. Macy’s perfume and beauty care consultants who were
The power of Influencers for brands, companies, and service providers is clear. According to Influencer Marketing Hub, “Coronavirus has accelerated that growth in 2020, and
Introducing new products in the age of social media requires innovative marketing and a tactical strategy to reach your target audience. Large ad spends were
There is a steady stream of new product introductions. The surge in online shopping has added to the influx of new products vying for consumer
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