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Branding – The Power of Feedback

Decades ago, free samples were handed out at retailers by ad agencies who armed a salesforce with clipboards ready to record consumer feedback. The questions

Giving Out Swag or The Free Sample

At last count there were more than five hundred award shows where nominees and or attendees receive swag “bags.” What is swag? The traditional definition

The Power of Influencers

The power of Influencers for brands, companies, and service providers is clear. According to Influencer Marketing Hub, “Coronavirus has accelerated that growth in 2020, and

New Product Introductions

There is a steady stream of new product introductions. The surge in online shopping has added to the influx of new products vying for consumer