Branding – The Power of Feedback

Decades ago, free samples were handed out at retailers by ad agencies who armed a salesforce with clipboards ready to record consumer feedback. The questions concerned everything from the color and design of the packaging to the product. The questions asked the consumers: Did they like the product Was it useful, or tasty, or beneficial? […]

Giving Out Swag or The Free Sample

At last count there were more than five hundred award shows where nominees and or attendees receive swag “bags.” What is swag? The traditional definition of “swag” as a noun defined by the Oxford Languages Dictionary is, 1. a curtain or piece of fabric fastened so as to hang in a drooping curve, and 2. […]

Luxury Beauty Care Products Searching for an Elusive Consumer

Luxury Beauty Care Products Searching for an Elusive Consumer

As high-end retailers close their brick-and-mortar doors luxury beauty care products are searching for an elusive consumer. Macy’s perfume and beauty care consultants who were considered the best in the business along with their counterparts at other retailers are slowly but steadily disappearing. The users of fragrances and personal beauty care products could count on […]

The Power of Influencers

The power of Influencers for brands, companies, and service providers is clear. According to Influencer Marketing Hub, “Coronavirus has accelerated that growth in 2020, and this is estimated to continue in 2021. From a mere $1.7 billion in 2016, influencer marketing is estimated to have grown to have a market size of $9.7 billion in […]

Introducing New Products in the Age of Social Media

Introducing new products in the age of social media requires innovative marketing and a tactical strategy to reach your target audience. Large ad spends were once the go-to strategy for introducing new products to market.  Streaming services, cable television, and free HD TV channels are all competing for the same eyes. The days of buying […]

New Product Introductions

There is a steady stream of new product introductions. The surge in online shopping has added to the influx of new products vying for consumer attention. It is easier than ever to introduce a product to the public through turnkey websites and online marketplaces. Along with home-based businesses and entrepreneurs, national and international companies are […]

How To Become an Influencer

The latest in curated boxed free samples allows everyone to become an influencer. Anyone can sign up for free and begin their journey as an influencer within their own community. Sample, review and engage with products, answer surveys, post on social media, and refer family and friends to earn rewards. Yes, that’s right FREE samples […]