Branding – The Power of Feedback

Decades ago, free samples were handed out at retailers by ad agencies who armed a salesforce with clipboards ready to record consumer feedback. The questions concerned everything from the color and design of the packaging to the product. The questions asked the consumers: Did they like the product Was it useful, or tasty, or beneficial? […]

Luxury Beauty Care Products Searching for an Elusive Consumer

Luxury Beauty Care Products Searching for an Elusive Consumer

As high-end retailers close their brick-and-mortar doors luxury beauty care products are searching for an elusive consumer. Macy’s perfume and beauty care consultants who were considered the best in the business along with their counterparts at other retailers are slowly but steadily disappearing. The users of fragrances and personal beauty care products could count on […]

The Power of Influencers

The power of Influencers for brands, companies, and service providers is clear. According to Influencer Marketing Hub, “Coronavirus has accelerated that growth in 2020, and this is estimated to continue in 2021. From a mere $1.7 billion in 2016, influencer marketing is estimated to have grown to have a market size of $9.7 billion in […]