Giving Out Swag or The Free Sample

At last count there were more than five hundred award shows where nominees and or attendees receive swag “bags.” What is swag? The traditional definition of “swag” as a noun defined by the Oxford Languages Dictionary is, 1. a curtain or piece of fabric fastened so as to hang in a drooping curve, and 2. […]

Introducing New Products in the Age of Social Media

Introducing new products in the age of social media requires innovative marketing and a tactical strategy to reach your target audience. Large ad spends were once the go-to strategy for introducing new products to market.  Streaming services, cable television, and free HD TV channels are all competing for the same eyes. The days of buying […]